I was an attendee at the Third Annual Breast Reconstruction Awareness (BRA) Day: Evening of Education and Empowerment held on Wednesday, October 16th, 2013 and was immensely impressed by the efforts of members of the Division of Plastic & Reconstructive Surgery in spreading the word about Breast Reconstruction Awareness www.BRA-Day.com
Huge kudos to Dr. Mitch Brown as both the MC and Founder of this event which was held in 30 different countries and live-streamed on the web. BRA Day was Mitch’s brainchild and the idea has caught on like wildfire!
This event was attended by approximately 400 people and 1,700 were tuned in on the internet site. Dr. Howard Clarke represented the Canadian Society of Plastic Surgeons and gave introductory comments. Lectures were then provided by Drs. John Semple, Brett Beber, Laura Snell and Toni Zhong.
Following, compelling patient stories about their own personal journey through breast reconstruction, the Show & Tell Lounge was opened as a unique educational opportunity where women could interact in a private setting with reconstruction patients. The event is now run by Willow Breast Cancer Support Canada but the imprint of the Division of Plastic & Reconstructive Surgery was very visible. Sponsorship included Allergan, Mentor, LifeCell, Baird and the Canadian Society of Plastic Surgeons.